Part 3: Change Takes Time

Change takes time. This is where grace comes in.  The members of your marketing department are going to be taking on new roles and defining new systems with the launch of any new material, especially something like a website.  They will be asked to change the way they think about online communication as well as how they perform their jobs.  It will take time to learn to use new pieces of big collateral, and processes will be put in place that will help your organization move forward.  Here at Marah, we are always asking a lot of Marketing and Information Service departments and as long there is a spirit of collaboration rather than run by dictators or by committee, they always do an amazing job stretching beyond their comfort zones.  Big changes are going to take a lot of time and patience, but in the end the hard work will be worth it when new intrest and sales are generated for your organization.