By the Numbers

A resource for critical business information.

Selling Online? You Have 48 Seconds

48 seconds; now that is a big number considering you only have a few second to grab your users attention online.  48 seconds is almost a minute and in the online world that is a near eternity.  You may think 48 seconds is enough time to sell your products and services but don’t forget all that [...]

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Digital Storytelling: Photography

Digital storytelling will sell your products and services, it will connect your audience with your brand in a lasting way.  If done correctly, a single piece of digital collateral like photography can change the way people perceive your organization.  The problem is most organizations don’t take the time to work through a proper marketing strategy, let alone [...]

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Attention! You Have 5 Seconds Online

When someone visits your website you have 5 seconds to capture their attention, if you don’t they are leaving and they will not come back.  It doesn’t seem that long right?  It takes 5 seconds to walk from the front door to your car, to give someone your order at the coffee shop. It is [...]

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287 Ads Seen a Day

How many pieces of advertising is the average person exposed to each day?  It isn’t an exact science and the answer you receive will be different depending on who you ask or what study you read.  It has become popular as of late to say the number is somewhere between three thousand and six thousand but [...]

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Coffee Cups, Makers and Roasts-Portland DNA

Coffee:  Northwest lifeblood.  Stumptown, Ristretto, Sterling, Sleepy Monk, (and the random cup of Starbucks which no one will admit to).  Portland is one of the most creative places in the United States.  Just about every street corner and every other third home houses some sort of design studio, creative agency, or someone claiming to be [...]

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