Refreshing a Brand

Warner Pacific College

We were asked to create a website for a college in the Pacific Northwest that would be used as 1) a marketing and recruiting tool, as well as 2) a place to provide up-to-date news, information and resources for current students, parents, faculty, staff, donors and alumni.

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Web Design & Development

• Research.

  Helped define brand, created community and user research groups, identified competition

• Review.

  Analyzed current website statistics and reviewed marketing collateral

• Plan.

  Created a proof of concept

• Site Blueprint.

  A structured outline to guide content of the website

• Wire Frames.

  A black & white interactive map that showed the website without branding elements

• Mood Boards.

  A collection of textures, colors, and images that helped drive the design of the website

• Design Concepts.

  Integrating the mood boards with the wire frames to provide color, content, images, and branding elements to the website

• Code Templates.

  Converted Photoshop files to optimized HTML & CSS

• CMS Setup.

  Installation and configuration of content management system

• Content Integration.

  Set up categories, text, and images provided by the client or created during the process

• Beta Release.

  Released fully functional pre-launch version of the site

• Quality Control.

  Testing completed website for browser compatibility, SEO consistency, and load speed

• Style Guide.

  A visual standards and philosophy guide for the website

• Staff Training.

  On-site, one-on-one training for the web team

• Launch Ready.

  Delivered finalized website to client to be installed on server

Photography

Created campaigns for each area of the website and executed a four-day photo shoot

Copy

Wrote original copy and reformatted existing text to strengthen brand awareness, target online users, improve retention rates, and increase search engine optimization.

Graphic Design

Used of elements of exiting brand to create a new look and feel that showcased WP’s urban identity.

Creating meaningful and powerful visual elements meant taking time to understand Warner Pacific's users, their market, and how they view themselves. To glean these insights we spent a month with students, faculty, staff and the community which Warner Pacific College serves. The result led us to design a look with a uniquly urban flavor while staying true to the college's existing colors and logo.

Video

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Pre-Production:

Three sessions with the creative team to construct the story, plan the schedule, and coordinate with Warner Pacific on the days in the field.

Production:

Four days, five locations, a crew of eight, complete sound and lighting, and full hair and make-up.

Post Production:

Two weeks of editing, sound scrubbing, music integration, and creative direction to create the story of the Religion and Christian Ministries Program at Warner Pacific College.

Refreshing a brand is an exciting process! We hope this page has your imagination firing about ways your brand can be more successful. Get started now by downloading our FREE 10-minute brainstorming tool.